Olivier Duffez
By Olivier Duffez

 Should You Use Targeted Keywords in URL?

December 2004

Do Search Engines Look at Keywords in URL?

As you know search engines algorithms look at over 100 criteria. If you read forums about Search Engine Optimization, you will see that some SEO recommend to use keywords in URL and other claim it is useless. The problem is that no one have made real test (or have not published it?). We have decided to run some tests in order to make sure that words in URL is one criteria for search engines algorithms.

Below are the tests we made

As we were only focused on one item (keyword in URL) we have decided:

Before we started our test, we searched for rkpatjfg in Google, MSN beta, Yahoo!, Ask Jeeves, Lycos, Teoma, WiseNut, Exalead (AOL.fr) and Voila. There were no results on these search engines.

A few days later, Google, MSN beta and Exalead indexed our new web pages. Yahoo! also indexed one of them. So we did the same search for rkpatjfg on these search engines.

Results

See all the results in our search engine ranking report.

Google  MSN Beta  Yahoo!  Exalead (used by AOL.fr)

Conclusions

Related articles and tools we have used for this test

About the Author

is an SEO consultant specialized on Google. Working on the Internet since 1997, he created in 2002 Web Rank Info, a free SEO resources French community (+230,000 members), and in 2003 his company Web Rank Expert.

He's giving SEO conferences in Ranking Metrics and wrote a book about Google and SEO in 2004.

©  - Contact  - Privacy Policy