Google rachète Undecidable Labs

Olivier Duffez (admin)
Membre du personnel
Google a racheté Undecidable Labs, une startup qui cherche à favoriser les achats grâce aux images, selon Bloomberg.
Undecidable Labs a été créée en 2015 par Cathy Edwards, passée par Apple à qui elle avait vendu en 2012 son moteur de recherche d'applications Chomp. Voilà une présentation en anglais de Undecidable Labs, basée à San Francisco :
the project
A considered purchase research tool.
When people buy high-value products that require complex technical tradeoffs, they often feel stressed and don't know where to start. Through our research, we have found that a variety of tools (Google search, blog posts, review sites, in-store visits, spreadsheets…) are being used, and that it takes about 16 hours of research before consumers make a major purchase.
The purchase research tool offers education around the product space and allows customers to customize their shortlist based on individual needs and preferences. By introducing a filtering system that takes "nice to have" and "ideal" into consideration, we make sure that the products are presented in a meaningful way.
L'achat remonte au mois d'octobre semble-t-il.
Image d'une membre du projet (designer) :
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