Have Many Quality Links to your Website!
After the content, the second most significant thing for a good ranking is to have many links of quality which lead to your site.
Indeed, the majority of the search engines (Google at the head) use the structure of the Web to order the results of research. To be more precise, a research by keywords on Google passes by the 3 following stages:
- the Net surfer types his keywords and launches search
- Google seeks in its index which pages correspond best to these keywords (according to several criteria but which depend only on each page separately)
- Google orders these results according to their PageRank and displays them.
Why search engines do attach so much importance to the link? Quite simply to illustrate the fact that if a site A establishes a link towards a site B, it is because A "thinks" that B is an interesting site, which deserves to be visited. This link must thus make increase the popularity of the site B.
Moreover, if site A is a site of reference, i.e. a popular site, then a link from A towards B will all the more have importance.
After these first explanations, we propose you to study the following points:
- What's a Quality Link?
- Getting Many Links
- The Optimal Link Format
- The DMOZ Directory (Open Directory)
- The Yahoo directory!
The internal links are also significant, as we explain it in the pages describing PageRank.
